The art of linkbating has come a long way , since the first SEO optimizer discovered it till nowadays . What is link baiting you say ?
Well , put it simple : have you ever gone fishing ? if you have you know a trick or two , like getting the nicest bait , the biggest worm maybe in the hope you are going to catch the biggest fish in the pond . This is similar to linkbating , and no you don’t need worms for this one .
Picture this : you come up with a killer idea ( your bait ) related to your topic , you publish it on your site , and all you have to do next is to wait for the big fishes to bite ( other big sites in your industry ) . Easy right ?
Now , i could agree with some people and say that linkbaiting isn’t a sure thing , what if no one links to your website and you ended up with nothing after you put your heart and soul into that project , but remember no fisher caught the big fish the first time . Perseverance is the key , don’t give up , the big fishes will certainly bite.
Where can i see an example of linkbait ?
The pond of social networks is filled with linkbaits . Look at sites like :
social news sites : Reddit , Digg or NewsVine
social bookmarking sites : Del.icio.us , Ma.gnolia , Furl
These sites need content every day , the same way bloggers feel the need of linking to something almost daily .
What will help me get a set of good ol’ fashion links ?
As i have said earlier , linkbaiting is similar to fishing , you need a hook , bait , a fishing rod and a pond full of big fishes .
Hooks come in different flavors , like :
* News hooks
* Resource hooks
* Fun hooks
* Contrary hooks
I will only give examples of two of these hooks : Fun hooks and Contrary hooks .
Fun hooks : people are always searching for something fun that will make their day , life is boring as it is , try to make it a bit more joyful for them . Thus , people will never get tired of fun . Find a picture , drawing or whatever wherever you think it’s best for you and post it on your website .
Topic idea 1 : “Top 10 ugliest puppies” - well , that caught your attention : a puppy is in general nice , sweet , how can it be ugly ? it doesn’t have to be , the pictures can be of some very sweet and funny puppies . That’s how linkbaiting works , i caught your attention , now you’re going to visit my site , you see the pics , you are laughing by now . Word of mouth makes wonders this time , you spread my link across a small list of friends , someone will certainly link back to you , thank you .
Topic idea 2 : Find a celebrity star or whatever kind of celebrity and have it compared with something funny .
“Reasons why [ celebrity STAR NAME ] looks like [ FUNNY THING ] .
Contrary hooks : these need a bit more understanding of linkbaiting and actually mastering your domain . Let’s say some known blogger publishes an article on something that catches everyone’s attention , fair enough but he missed something out . Try to point it out , “Why [ blogger NAME ] is WRONG , read the truth” .
Friday, September 14, 2007
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